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5 Easy Tips to Growing Your Skincare Business in 2019

5 Easy Tips to Growing Your Skincare Business in 2019

CLIENTS VISIT A DAY SPA OR SOLO ESTHETICIAN FOR A VARIETY OF REASONS. DEPENDING ON THE TYPE OF ESTHETIC BUSINESS YOU WANT TO GROW, YOU WILL NEED TO DO A DEEP DIVE INTO WHAT BUSINESS YOU REALLY WANT TO BE IN AND WHO IS YOUR TARGET MARKET. It is always tempting to do...
Introducing New Products and Treatments to your Clients

Introducing New Products and Treatments to your Clients

AS SKINCARE PROFESSIONALS WE CAN GET VERY EXCITED ABOUT A NEW TREATMENT, TECHNOLOGY OR PRODUCT COMING OUT. WE LEARN ABOUT IT FROM OUR BRAND VENDOR, AT A TRADESHOW, SOMETHING WE READ, OR FROM A COLLEAGUE REFERRAL. WE ORDER THE PRODUCT, ADD THE FACIAL TREATMENT OR...